News: Peer group pressure is what ultimately forces people to quit smoking, say US researchers - ABC Australia

Did you know it's World No Tobacco Day on Saturday (31 May 2008)?

Giving up addictions, whether it's alcohol, drugs or tobacco is never easy.

Researchers at Harvard University have found that peer group pressure, from friends, family and work colleagues helps smokers who want to stop. This article on the ABC website explores how group support (and pressure) helps smokers give up.

For more in-depth coverage of this report, try the New York Times.

The Harvard University Gazette Online is worth a read too. The title of David Cameron's piece sums it up nicely: Smoking is addictive, quitting is contagious.